THE CLIENT | CASA YBOR

Casa Ybor is revitalizing an area of Tampa that is rich in history through multiple development projects that include residential, retail and office space. It was very important to maintain the heritage Ybor is known for and convey the culture it is today. The rooster logo is inspired by the iconic roosters that roam the streets of Ybor. We established a suite of logos to identify each of their buildings and extended their brand into their website and a mural-style set of storefront window graphics.

THE SCOPE

Modern living. Historic settings.

Our initial task was to give this multi-purpose community a name and a brand identity with strong appeal to young professional Millennials. We landed on Casa Ybor as the parent brand, with each unique property taking on a naming convention that tied to a specific historic building. Our design tone and homage to the free roaming neighborhood roosters was summed up by our tagline “Modern living. Historic settings.” We also launched their website, along with a campaign consisting of digital ads, window signage and collateral.