Vayu is the world’s first 3D residential wind turbine. Headquartered in Switzerland, Vayu challenged us to bring their vision to life. We named the product based on word in Hindu meaning “lord of the winds.” Once we established the name, we created their brand with a logo that is a visual representation of the unique 3D wings that make their turbines superior. We created/produced a series of animated videos to help them tell their story and extended their brand into signage, collateral and more.