Calusa Brewing has been a partner of ours since they bought the warehouse that has become their brewery and taproom. With a name that has local ties to a Native American tribe in the Sarasota area, our challenge was to start with a completely blank canvas and bring their vision to life. They didn’t want to overdo the Native American story, so the tie is subtle in the warrior icon that is part of their primarily typeface logo. We established a series of labels for their signature beers that have a unique illustration scene for each that allowed for a modular template for their small batch beers.