RuruBranding, Package Design
RURU Natural Foods Role: Branding/Packaging
RURU is a healthy lifestyle brand dedicated to creating all natural healthy snacks. Ruru – meaning ‘seed’ in Quechua, the indigenous language of various South American countries, focuses on bringing natural ingredients from the region and other places to create their delicious foods.
RURU approached us wanting to create a brand that reflected the transparency and natural aspect of their products. Keeping a clean modern style we gave RURU a true ‘Natural’ logo with a minimalistic package sure to attract the more health-conscious customer.