EYE SUPPLY USA
Client: Eye Supply USA
Role: Print Advertising
EyeSupply USA is a national leader in eye supplies for the ophthalmology industry. They offer a wide range of products such as pharmaceuticals, medial/surgical supplies and basic office products such as light bulbs.
In a highly commoditized market of distributors that each sell tens of thousands of similar supply products, EyeSupply needed to stand out in the sea of sameness. They challenged us to create an edgy, breakthrough ad series that communicates their main positioning of being “Your one source”. Our custom illustrations are designed to communicate all of the “stuff” they offer in a unique, fun way that is atypical in the ophthalmology trade publications.